ECCO

Coffee&TV provided post production and CG for Ecco’s latest ads to showcase the brand’s new mens Venture and womens Amwrap sports shoe range.

The aim of both films was to demonstrate how the Ecco shoes mirrored the human foot with its flexibility, breathability, shock absorption, and water repelling qualities.

With Amrap the team used more of an abstract approach by taking dancing threads of light and weaving them together, to represent the freedom and flexibility the strap gives the shoe.
For Venture, they built the shoe around the simple motion of a foot step demonstrating such key qualities as breathability at each stage of movement.

Working closely with the agency, Coffee&TV created the visual concept, storyboarding and acted as shoot director, before taking the films through to final delivery. This was key in making a challenging budget work across a dual delivery, covering both live action and a CG heavy production.