Client |
CCTV |
Agency |
Brand Energies |
Creative Director |
Sandy MacMillan |
Director |
Jason Keeley |
TV Producer |
Celia Chapman |
Animation and Compositing |
Coffee&TV |
China Central Television’s rebrand for CCTV4 takes its new logo—a red frame around the channel’s standard number four—and turns it into a dynamic branding tool.
The channel’s new on-screen identity package, created by Brand Energies and crafted by Coffee&TV, includes the logo, an on-screen presentation system, logo resolves and a series of 10-second channel IDs.
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