Client |
Dreams |
Creative Agency |
M&C Saatchi |
Producer |
Andy Thackery |
Director/Creative Director |
Steve Waugh |
Modeling/Texturing |
Vladimir Venkov |
Animation |
Steve Waugh, Dexter George |
Post Producer |
Joss Brindle |
Coffee & TV’s design and animation departments were tasked by M&C Saatchi to create a fun, satirical advert for Dreams new Sleep Motion bed.
The CG and post production within the campaign was directed by Coffee & TV’s Head of Design, Steve Waugh, who commented: “The idea was for the viewer to initially assume they were watching a glossy and slick ad for a phone, but then gradually become aware the ad was actually for a bed and new sleep technology.”
The commercial is a blend of live action shots and animated elements meticulously crafted in C4D. The 3D bed was built using Maya, Zbrush and Substance Painter.







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