Client
Dove
Agency
Oglilvy
Creative Director
Alvaro Rivera
Creative team
Anja Muller & Nick Shay
Agency producer
Tristan Baker
Account Director
Carmen Vicente Soto
Coffee & Tv Producer
Joss Brindle
Creative Director / Animator
Martin Allan
Modelling
Vladimir Venkov
Rigging
Johnny Grew
CG generalist
Ben Cantor
VFX
Nick John

Coffee & TV’s CG department were tasked to bring to life the campaign launch for Dove’s new line of moisturising hand sanitiser.

The COVID-19 pandemic made it impossible to shoot a live action ad, so Ogilvy’s team of creatives came up with the concept of using a CG lizard to highlight the need to “banish dry and scaly hands” with the brand’s new product.

Coffee & TV were asked to create the photoreal lizard, product pack shots and the entire scene in CG for the TV and online commercial. The studio’s team of artists created a true to life reptile but the creative brief required some key embellishments so the lizard would appear more friendly, loveable and cute to consumers. Coffee & TV’s Martin Allan led the creative direction and animation on the project.

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