Creative Agency |
Brand Energies |
Creative Director |
Sandy MacMillan |
Director |
Jason Keeley |
Coffee & TV Creative Director |
Phil Hurrell |
ANIMATION |
Martin Allan, Jonny Grew & Josh George |
COMPOSITING |
Jonny Stopford |
TV Producer |
Celia Chapman |
Post Production Producer |
Alannah Currie |
China-based creative agency, Brand Energies enlisted Director, Jason Keeley and Coffee & TV for the CCTV 8 Drama Channel logo rebrand. In November 2020, the branding won GOLD at Promax Asia in the Best Original Logo Design category.
The distinctive set of logos, used a combination of live-action, 2D & 3D animation to create two 15 second logo resolves featuring different, fast-cutting 8s created from double circles. Each stunning logo represents a different mood or meaning. Four 10 second IDs projecting strong and dramatic imagery were also delivered to brand CCTV 8’s drama content.
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