Client
CCTV
Agency
Brand Energies
Creative Director
Sandy MacMillan
Director
Jason Keeley
TV Producer
Celia Chapman
Animation and Compositing
Coffee&TV

China Central Television’s rebrand for CCTV4 takes its new logo—a red frame around the channel’s standard number four—and turns it into a dynamic branding tool.

The channel’s new on-screen identity package, created by Brand Energies and crafted by Coffee&TV, includes the logo, an on-screen presentation system, logo resolves and a series of 10-second channel IDs.

 

 

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