Brand
Hyundai UK
Creative Agency
Innocean UK
Director
Deane Thrussell
Head of Creative
Dom Sweeney
Art Director
Davide Mauroni & Fenton Saward
Account Director
Alex Taylor
Agency Producer
Emma Smalley (Virtual TV)
Colourist
Simona Cristea
Post Producer
Gus Quirk
VFX
Laura Smith
Motion Graphics Lead
Ed Kevill-Davies

The Design and Flame departments created the reality of when a single droplet of fuel reacts in surprising ways as it contacts objects in its path, after being supercharged by the power of electricity from Hyundai’s award-winning IONIQ Hybrid.

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