Creative Agency
Brand Energies
Director
Sandy MacMillan
Post Production & VFX
Coffee&TV

Designed and directed by Sandy MacMillan, these 3×15” channel idents were commissioned by Chinese national state broadcaster, CCTV. Coffee&TV worked with Sandy to deliver these idents for CCTV’s documentary channel, executing an idea based around the placing of the broadcaster’s cube logo in a series of different real environments.

Phil built and delivered the job in XSI but it was also an opportunity to utilise the global CG network by using a rotoscoping team based in Nepal.

He commented that ‘Even more gratifying than the creative fulfilment of the job itself was the fact that it won not only local market awards in Asia but also an overall global campaign award at the BDA’s.’